On Friday 9th August 2019, PZ Cussons launched the second edition of the Camel display and win retailer promotion through a series of trade Jamborees in selected principal markets in Accra and Kumasi. In this promotion retailers had the chance to win weekly airtime, cash prizes and ultimately a fully paid trip to Dubai for 2 retailers.
Last year’s, the Camel display & win was piloted to reward loyal retailers who bought & displayed specified quantities of Camel Antiseptic liquids over a period of 8weeks.This was done mainly in Okaishie and Madina markets and participants won weekly airtime and cash prizes. The display & win enhanced the visibility of Camel through the Buy & fly to Dubai season 1.
This year’s display & win has been more exciting and bigger. It started one month to the launch of the Camel consumer promotion; buy and fly to Dubai. This was to drive availability, visibility and awareness before the consumer promotion, during and even after the promotion.
A total of 350 retailers were recruited from all the regions of Ghana. The promotion run for 8 weeks, with retailers expected to buy specified quantities of Camel antiseptic , display either in the Camel free standing unit or on their home shelves for period of 8 weeks and display Camel POS ( Buntings & Apron) in store.
Retailers won weekly airtime of Ghs 10, mid promo prizes of Camel Towels, Piggy banks, and food flasks. The top ten best display and win retailers will win special prizes, while a draw for the ultimate 2 winners will made at the grand finale at the SIC MALL on the 17th of October, 2019.